Creating An Advantage | A Synergistic Relationship | The Golf Lodge | Club Owner’s Benefits | Summary of Benefits | Development Criteria | Contact Us
Creating An Advantage
Creating An Advantage | A Synergistic Relationship | The Golf Lodge | Club
Owner’s Benefits | Summary of Benefits | Development Criteria | Contact Us
Creating An
Advantage
Golf Lodging has created a new paradigm for golf club development and operation for the 21st century. In today’s competitive market, every golf club must strive to maximize its revenue potential. However, the facilities of most golf clubs are underutilized and therefore do not generate maximum revenue. Golf Lodging provides a solution and creates operational advantages for the golf club.
Golf Lodging has
developed a lodging and operating concept that increases club revenue at no cost to the
club owner. Golf Lodging’s concept is simple...it combines the first class
amenities of a golf club with the proven rooms-only hotel operation. This association
between the golf club and Golf Lodging creates a four star, full service lodging
experience while increasing club member satisfaction.
Golf Lodging works with existing clubs, master planned communities and independent land developers. Golf Lodging designs, finances, develops and manages each one of its lodging properties. Each Lodge is custom tailored to fit the specific environment and the needs of the consumer in a particular market. Generally, each Lodge has 50 to 75 guestrooms and is two or three stories in height. Luxuriously appointed guestrooms are oversized or “suite-style,” depending upon market demand and the anticipated needs of the guest. Designed for both the business and leisure traveler, the guestrooms feature the latest in telecommunications technology and personal comfort amenities.
The club owner benefits from substantial incremental revenues and profits generated by serving the needs of a captive Lodge audience. In addition to increased food and beverage sales, club owners receive additional revenue from guests for golf, tennis, spa and fitness facilities usage. The consistent presence of Lodge guests smoothes the club’s daily revenue fluctuations, improves the club’s staff hiring, scheduling, menu planning and even allows for increased hours of operation - thus increasing the satisfaction level of club members. The resulting additional and consistent source of cash flow can aid in funding capital renovations or other club expenditures.
Increased
Club Revenues & Profits
Each participating club
substantially benefits from the transparent and consistent presence of the Golf Lodge
guests. Average incremental revenue to a club in the first year of a Golf Lodge operation
is estimated in the high six-figures, depending upon the type of club and the amenities
available to the Lodge guests.
Lodge
Ownership
A club may retain an ownership
interest in the Lodge without a cash investment.
New Source
of Capital Dollars
The incremental cash flow generated
by the Golf Lodge guests is retained by the club for its sole use, which use may include
capital improvements and/or other club expenditures.
National
Affinity Program
A National Affinity Program among other Golf Lodging properties provides special rates and discounts to participating club members when traveling and staying at other Golf Lodging properties.
Club Location and
Amenities
The Golf Lodging requirements for a
joint development consist of an existing (or to be built) private, semi-private or
exceptional daily fee golf course with 18 or more holes, clubhouse and full service
restaurant. A swimming pool, tennis courts, exercise facilities and meeting space are
desirable. The location of the club should be within a 10 to 15 minute drive of a business
district or within a designated tourist attraction environment. Distance from the regional
airport can vary, depending on the club’s proximity to the business district or
acceptable driving distance for the tourist or leisure traveler.
Site Requirements
Typically only 1.0 to 1.5 acres are
required for a Golf Lodge, including parking, provided no unusual zoning restrictions
exist.
Lodge Size &
Proximity to Clubhouse
A typical Golf Lodge consists of 65 oversized rooms or suites, two stories in height with a footprint of approximately 20,000 square feet, and located adjacent to or within comfortable walking distance to the clubhouse. All Golf Lodging developments are designed in harmony with the existing club architecture.
Golf Lodging, LLC
6400 S Fiddlers Green Circle, Suite 2100
Greenwood Village, Colorado 80111
(303) 843-6400
information@golflodging.com